Hey folks. There is little time to write new posts at the moment. I have to prepare for a detailed IT System certification process R24, the company I work for, will go through next week. Anyway, just for notification: This Blog is now accessible via www.codovation.com.

What is an opinion? Wikipedia says that “an opinion is a belief that may or may not be backed up with evidence, but which cannot be proved with that evidence. An opinion is neither right nor wrong. It is normally a subjective statement and may be the result of an emotion or an interpretation of facts; people may draw opposing opinions from the same facts.”

However. Understanding and analyzing opinions is fine for geeky twitter-blogosphere-analysts, marketing soldiers (who want to know how their products perform in the public) or, somehow more evil, for political governments to check the people’s opinions about public topics. The last approach could should be inverted: Analyze political publications, quotations in the media and parliament protocols to really understand the opinion and intentions of individual politicians or parties. This can be a tool for positive democratic development.

In November 2009 there is an interesing workshop about this field: http://sites.google.com/site/tsa2009workshop/

The suggested topics are:

• Opinion retrieval, extraction, categorization, and aggregation
• Topic and sentiment alignment in opinion analysis
• Applications of topic-sentiment analysis, e.g. corporate reputation measurement, political orientation categorization, customer preference study, public opinion study
• Issues in using topic-sentiment analysis as a new research method for mass opinion estimation, such as reliability, validity, sample bias, etc.
• Sentiment identification and filtering at various text granularity
• Domain-dependency of sentiment analyzers
• Evaluation methodologies
• Performance issues, scalability and efficiency
• Web-based system demonstration
• Novel algorithms, tools and systems
• Construction of benchmark data sets

I just found that video from Google I/O with a key note of Marissa Meyer on “How Google Works”:

This is my first entry to this new blog at bastian-buch.de.

Just to introduce the wider topic and sharpen your brains I suggest to watch this video. It is a presentation of Scott Berkun at Google. He is the author of the book “The myth of innovation”, which is a nice piece of work.